The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems through the use of case studies and real world projects in both the military and civilian realms. Topics include competitive analysis, marketing strategy, customer behavior, segmentation and targeting, market research, pricing and promotion. Graded requirements include a combination of WPRs, written projects and student led discussions. This course is required for cadets pursuing the Management major"
