This course introduces cadets to the core concepts, tools, and strategies of marketing management, with a focus on applying theory to real-world problems in both military and civilian contexts. Cadets will develop critical thinking and analytical skills through case studies, market-based scenarios, and applied projects that reflect contemporary marketing challenges. Emphasis is placed on understanding the marketing manager?s role within organizations and their contribution to strategic decision-making. The course also integrates insights and best practices from industry leaders to prepare cadets for leadership roles in a rapidly changing global economy. This course is required for cadets pursuing the Management major.
